Confidential · Authorised Investor Review Only Pre-Seed Round · Apr 2026
Pre-Seed Round · April 2026 · AI-Native Commerce Operating System
The Commerce OS
Built for Scaling Brands
600,000+ Indian and Middle Eastern brands have outgrown spreadsheets but cannot afford enterprise tools. Ecom Nexus fills that gap — enterprise intelligence, consumer simplicity, infrastructure pricing.
₹3 Crore Pre-Seed Round 15% Equity · Board Seat Included India + UAE + KSA Platform 80% Built First Client Confirmed
₹32.58 Cr
Year 3 ARR
Month 16
Break-Even
₹12.33 Cr
Year 2 ARR
3 Products
One Ecosystem
The Opportunity
Not a concept. A working platform.
The OMS is 80% complete with 57/57 automated tests passing, 12 carrier integrations live, 3 payment gateways processing, and UAE + KSA compliance built in. Pre-Seed capital completes the platform and acquires the first 10 paying clients by Month 9.
₹3 Cr
Pre-Seed Raise
Single investor preferred
₹15–18 Cr
Pre-Money
₹16 Cr midpoint
Month 16
Break-Even
EBITDA positive
✓
Platform 80% Complete
57/57 tests passing. 12 carriers. 3 gateways. GST engine. AI RTO scoring. Multi-tenant architecture.
✓
First Client Confirmed
Real deployment in progress. Beta onboarding begins Month 3. 40+ warm prospects from parent pipeline.
✓
UAE + KSA Compliance Built
EmaraTax and Zatca e-invoicing integrated. 30% pricing premium on ME clients.
✓
6 Years Domain Knowledge
Amalyte — 150+ projects, 40+ ecommerce clients. Every pain point is a product spec.
The Ask
Raise Target₹3 Crore
Equity Offered15% (Option 1)
Pre-Money Valuation₹15 – 18 Crore
Lock-in Period5 Years
Board SeatConfirmed — 1 Seat
OMS Beta LiveMonth 3
First 10 Paying ClientsMonth 9
Break-Even (EBITDA)Month 16
Year 2 ARR (projected)₹12.33 Crore
Year 3 ARR (projected)₹32.58 Crore
Amalyte
Parent Company · 100% Pre-Investment
Ecom Nexus
Subsidiary · Raise Vehicle · Independent Ops
Three Products · One Ecosystem
⚙️
Product 01 · Live Development
Ecom Nexus OMS
Omnichannel order management with AI intelligence. 12-carrier logistics, GST engine, payments reconciliation, B2B operations — all in one dashboard.
  • 57/57 automated tests passing
  • 12 carrier integrations (India + ME)
  • AI RTO scoring on every COD order
  • CGST / SGST / IGST auto-engine
  • UAE EmaraTax + KSA Zatca live
M3 Beta → M9 First Revenue
🏗️
Product 02 · Month 13 Launch
Ecom Build
AI-native website and mobile app builder. Shopify and Webflow competitive. Every store auto-connects to OMS. Own dedicated sales pipeline from Day 1.
  • AI WordPress store — live in 30 min
  • Flutter iOS + Android app builder
  • Auto OMS connection on setup
  • ₹8,999 · ₹32,999 · ₹92,999 · ₹1,45,000/mo
  • Avg ARPU ₹30,359/client/month
Dev M9 · Launch M13 · Own Pipeline
💬
Product 03 · Month 24 Soft Launch
Ecom Engage
Marketing automation and customer engagement. WebEngage comparable. Standalone + deeply integrated with OMS data for superior campaign intelligence.
  • RFM segmentation engine
  • WhatsApp + SMS + Email campaigns
  • Loyalty tiers — earn / redeem
  • ₹2,499/mo integrated · ₹4,999–₹24,999 standalone
  • AI campaign copy via Gemini
M24 Soft Launch · Y3 Full Scale
₹4.88 Cr
Year 2 Revenue
232 OMS + 164 Build
₹32.58 Cr
Year 3 ARR
All streams active
₹22.17 Cr
Year 3 Net Profit
68.3% net margin
97.4%
Y3 Gross Margin
SaaS-grade margins
Confidential — Authorised Investor Review Only — Ecom Nexus — April 2026 — Not For Distribution
The Problem
Scaling Brands Are Drowning in Operational Chaos
A brand crossing ₹1 Crore GMV is forced to juggle 6–9 disconnected tools, 3–5 logistics logins, 4+ marketplace dashboards, and a spreadsheet that breaks every Friday night before a sale. There is no single place to see — or fix — what is actually happening to the business.
The Root Problem — No Single Control Centre
FRAGMENTED
A Typical ₹5 Crore GMV Brand's Daily Reality
6 tools. 5 logins. 4 dashboards. 0 unified view. Every morning is a fire drill.
🛒
Shopify / WooCommerce
Orders come in
📦
Shiprocket / Delhivery
Shipping managed here
🏪
Amazon / Flipkart
Marketplace orders
💳
Razorpay / Cashfree
Payments here
📣
WebEngage / Klaviyo
Campaigns here
📊
Excel / Google Sheet
Everything reconciled manually
Every Morning
Log into 5 dashboards to understand what happened yesterday. No consolidated view exists.
Every Sale Event
Inventory numbers in Shopify, Amazon, and the warehouse are out of sync within hours. Overselling is inevitable.
Every Month End
3–4 days spent reconciling payments, returns, commissions, and shipping across tools into one spreadsheet.
Order Management — Where the Money Leaks
📉
₹12,000+ per 100 COD Orders
Return-to-Origin (RTO) — The Silent Killer
8–22% of COD orders return undelivered. Each RTO costs ₹80–₹150 in forward + reverse shipping plus the product handling cost. Without AI risk scoring before dispatch, every unverified COD order is a bet. A brand processing 1,000 COD orders/month loses ₹80K–₹3.3L/month to RTO alone.
🏦
₹2–8 Lakhs / Year Lost
Marketplace Overcharging — Invisible Drain
Amazon and Flipkart charge incorrect commissions, inflate shipped weights, and fail to apply SLA penalties — often at rates of 2–5% of total marketplace revenue. Without automated line-by-line reconciliation, brands have no way to detect or raise disputes. Most brands discover this problem 12–18 months too late.
🔁
12–18% of Returns Are Fraudulent
Return Fraud — No Detection Without QC
Customers return empty boxes, different products, or used items. In fashion and electronics this is endemic. Refunds trigger before physical warehouse QC in most manual workflows. There is no systematic way to detect or deny fraudulent returns without an integrated WMS + returns module.
📦
8–15% Revenue Lost Daily
Stockout Blindness — Avoidable Revenue Loss
Inventory sits in the wrong channel. A brand is "sold out" on Amazon while 200 units gather dust in the Shopify warehouse. Without real-time cross-channel inventory sync, overselling and stockouts happen simultaneously — the worst of both worlds.
Monthly Revenue Loss per Brand (₹ Lakhs)
Estimated averages · ₹5–50 Cr GMV brands · India
The Order Management Cascade
01
Order placed — arrives in Shopify, but not yet in the warehouse system. Manual copy-paste begins.
02
Carrier selected manually — ops team checks 3 carrier apps to find the best rate. 8–12 minutes per order.
03
COD order dispatched — no RTO risk check. 15% will come back at full shipping cost.
04
Payment received — in a different tool. Reconciliation with order is manual. GST calculation is separate.
05
Profit is unknown — nobody can tell if this order made or lost money after shipping, returns, marketplace fees, and GST.
Logistics — The Other ₹50,000/Month Headache
🚚
No Carrier Intelligence
12 Carriers, 0 Routing Logic
Shiprocket, Delhivery, Xpressbees, BlueDart — each with different rate cards, different serviceability, different NDR behaviour. Brands manually decide which carrier to use per order, per pincode. There is no system that automatically routes to the fastest + cheapest + most reliable carrier for each order's profile.
Result: brands default to one carrier and overpay by ₹15–₹40 per shipment vs. optimal routing.
📍
NDR Black Hole
Non-Delivery Reports Go Unactioned
When a delivery attempt fails, a Non-Delivery Report (NDR) is raised. Without a centralised NDR management system, these sit in carrier portals for days. The customer is never re-contacted. The order eventually auto-returns. 60–70% of NDR orders can be rescued with a WhatsApp message within 2 hours. Nobody sends it.
Result: 3–5% of all orders become RTOs when they could have been delivered.
⚖️
Weight Disputes Cost Real Money
Carrier Billing vs. Actual Weight
Carriers bill on volumetric or dead weight — whichever is higher. Without automated weight reconciliation, brands pay incorrect freight bills for months. A brand shipping 3,000 parcels/month with average ₹20 weight discrepancy pays ₹60,000/month extra in ghost freight charges.
Result: ₹50K–₹3L/year in undetected overbilling per brand.
The Multi-Platform Chaos — No Single Source of Truth
🔀
The Platform Juggle — Real Daily Pain
A Brand Selling on 4 Channels
Imagine managing D2C website orders, Amazon orders, Flipkart orders, and WhatsApp commerce orders — each with different pricing, different commission structures, different return windows, and different customer data. They sit in 4 separate portals. There is no single screen that shows today's total orders, today's total revenue, and today's total profit. This brand owner checks 4 apps before breakfast every single morning.
🛒
D2C Site
Own portal
🏪
Amazon
Seller Central
📱
Flipkart
Seller Hub
💬
WhatsApp
No system
📊
The Month-End Nightmare
3–4 Days of Reconciliation Every Month
Every month, the ops team or the founder spends 3–4 days pulling data from 6+ sources into a master Excel sheet. Payments from Razorpay. Fees from Amazon. Returns from Shiprocket. GST from the CA. It all goes into one Google Sheet that breaks under pressure. Nobody knows the real profit margin until the 10th of next month.
→Payments reconciled from 3 gateways
→Returns reconciled from 12 carrier portals
→Marketplace commissions cross-checked manually
→GST input/output calculation done by CA
→Actual profit margin known 10–15 days late
6–9
Tools managed by one ops team
Each with separate login, billing, and support
3–4 Days
Lost every month to reconciliation
That's 10% of the team's monthly time
₹8–15L
Monthly total operational loss
RTO + overcharging + stockouts + fraud
1 per 300
Ops hire per daily orders
Headcount grows proportionally with volume
Why Current Solutions Don't Solve It
Enterprise Tools (Unicommerce, Vinculum, SAP)
Built for brands doing ₹50 Cr+ GMV. Priced to match.
4–12 Wks
Implementation time
₹45K+
Monthly flat fee
IT Team
Required for setup
10 of 10
Mid-market installs abandoned
Amalyte ran 40+ ecommerce client projects. Every single enterprise OMS implementation either stalled, failed, or was abandoned. The brands weren't incompetent — the tools were wrong for their size.
Point Solutions (Shiprocket, WebEngage, Shopify)
Each Solves One Problem. Creates Three More.
Shiprocket handles shipping but doesn't know your inventory. WebEngage sends campaigns but doesn't know which orders returned. Shopify runs your store but doesn't connect to your warehouse. Each tool is a silo. Connecting them requires custom APIs that break constantly.
Spreadsheets and Manual Processes
The "Solution" That Scales Backwards
Every additional 100 orders/day requires another operations hire. Excel sheets break during sale events. Formulas are wrong. The founder becomes a full-time operations manager instead of building the business. This is not a technology gap — it's a systems architecture gap.
No India + ME Unified Solution Exists
Cross-Border Commerce Is Doubly Broken
An Indian brand expanding to UAE needs EmaraTax VAT compliance, AED invoicing, UAE-specific carriers, and a different GST structure — on top of everything above. No single platform handles India + ME compliance in one backend. Brands manage two completely separate systems.
OPPORTUNITY
The Window of Opportunity
Brands hit this wall at exactly ₹1–5 Crore GMV. Every festival season creates 300–500 new ones.
They've outgrown
Spreadsheets and Manual Ops
Hiring 1 ops person per 300–500 orders/day. Revenue grows, complexity explodes, margin shrinks.
They can't afford
Enterprise Implementations
₹45K+/month + IT team + 12-week rollout. Not viable for a brand with ₹2 Cr GMV and tight margins.
They need
One Control Centre — Not 9 Tabs
One login. All orders. All inventory. All logistics. All payments. Profit visible in real time. GST done automatically. This is Ecom Nexus.
Confidential — Ecom Nexus — April 2026
The Solution
One Dashboard. Every Order. Full Visibility.
Ecom Nexus replaces the 6-tool stack with a single operating system. The moment an order arrives — from any channel — it is routed, costed, risk-scored, dispatched, and reconciled automatically. The founder sees real profit, not gross revenue, before their morning coffee.
Before Ecom Nexus · Typical ₹3–5 Cr GMV Brand · Tuesday Morning
😩
7:14 AM — Opens 5 apps to understand yesterday
Shopify shows 84 orders. Amazon Seller Central shows 23. Flipkart Seller Hub shows 17. WhatsApp has 6 manual orders. None of them talk to each other. Total: 130 orders. Maybe.
🚨
8:30 AM — A Delhivery order shows delivered but customer says no
Opens Delhivery portal. Cross-checks Razorpay. Messages ops team on WhatsApp. Finds tracking update is wrong. Raises dispute manually. Takes 40 minutes.
📦
10:00 AM — 4 RTO alerts from yesterday's COD orders
₹840 in forward shipping wasted. Another ₹480 in reverse. ₹1,320 gone on 4 orders. Nobody flagged these as high-risk before dispatch. They never do.
📊
Month-end: 3 days of reconciliation await
Razorpay export. Amazon statement. Flipkart settlement. Shiprocket deductions. The CA needs everything by the 8th. It's the 5th. Nobody knows the actual profit margin yet.
🔥
GST filing is in 3 days. Nobody has the numbers.
CA is calling. The Shopify GSTR-1 export doesn't match Razorpay. Someone made an error in the Amazon ledger import. The CA sends a revised invoice. Again.
After Ecom Nexus · Same Brand · Same Tuesday Morning
☕
7:14 AM — One screen. All 130 orders. Live.
Shopify, Amazon, Flipkart, WhatsApp — all synced in real-time. Single dashboard: 130 orders, ₹4.72L revenue, ₹1.21L net profit. Yesterday's numbers. Accurate.
🤖
8:30 AM — Delivery exception auto-flagged and logged
Nexus detected the carrier status mismatch at 3:12 AM. Auto-raised dispute. WhatsApp alert sent to the founder at 8:28 AM. No action needed — already in progress.
🛡️
0 RTO surprises from yesterday's COD batch
AI scored all 22 COD orders before dispatch. 3 were flagged high-risk and held for verification call. The other 19 shipped. RTO rate this week: 4.1% vs industry avg of 18%.
✅
Month-end: Reconciliation is already done
Nexus auto-reconciles every payment, return, and commission in real time. The monthly P&L is live every day. CA gets the GSTR-1 export in 2 clicks. Net margin: known at 9 AM on the 1st.
📈
WhatsApp alert: "Amazon overcharged ₹14,200 last month. Dispute auto-raised."
Profit Leak Detector ran overnight. Found a weight discrepancy on 34 Flipkart shipments. Dispute raised automatically. ₹14,200 will be credited in 7 days.
Platform in Action — Live System · April 2026
N
EcomNexus  ·  Nexus OMS Platform V2.0 · Running live on localhost:3003
Live · 27 April 2026
Nexus OMS — Operations Overview · Real-time Revenue · Order Status · Zeron AI Assistant · Channel Performance
Nexus OMS — Operations Overview · Real-time Revenue · Order Status · Zeron AI Assistant · Channel Performance
Dashboard
Nexus OMS — Orders · Multi-channel (Shopify, Amazon, Flipkart, Website) · Status · Risk · Payment · SLA Tracking
Nexus OMS — Orders · Multi-channel (Shopify, Amazon, Flipkart, Website) · Status · Risk · Payment · SLA Tracking
Orders
What Just Happened — Intelligence Layer
🤖
AI RTO Scorer
Every COD order risk-scored before dispatch using 14 signals — address quality, customer history, pin code RTO rate, AOV, product category. High-risk orders held for call verification. Result: 4.1% RTO vs 18% industry.
🔍
Profit Leak Detector
Runs every Monday at 3 AM. Compares carrier bills against rate cards. Identifies weight discrepancies, incorrect commissions, missed SLA credits. Auto-raises disputes. WhatsApp alert with savings amount.
⚡
Smart Carrier Routing
Every order auto-routes to the optimal carrier based on pin code performance, real-time SLA adherence, live rate, and weight. No manual carrier selection. 12 carriers evaluated in milliseconds per order.
📐
Live Reconciliation
Every payment event from Razorpay, Cashfree, and PhonePe auto-matched against orders. Every return reconciled against carrier NDR. P&L is accurate every single day. Month-end is 2 clicks.
Build Evidence — Verified Status
Core ModuleStatusEvidence
OMS + Multi-Tenancy + RBACLive57/57 automated tests · CI/CD
Carrier Integrations (12)LiveShiprocket, Delhivery, BD + 9 others
Payment Gateways (3)LiveRazorpay, Cashfree, PhonePe · HMAC
GST Engine + Auto-reconciliationLiveCGST/SGST/IGST · GSTR-1 export
UAE EmaraTax + KSA ZatcaLivePhase 1+2 · Test credentials verified
AI Engine — Zeron (3 providers)LiveClaude + Gemini + Ollama · 80% local
WhatsApp Automation (Flowise)LiveCampaign triggers · NDR alerts · working
CompletionStatusTimeline
Frontend — 26 Screens85%4 screens remaining · M1–M2
Amazon / Flipkart Sync40%SP-API built · Final layer M2–M3
Ecom Build (Website + App)Dev M9Flutter + WordPress AI · Architecture done
Ecom Engage (Campaigns)30%RFM engine + flows built · Full M24
Platform Completion80%Seed funds final 20%
First ClientConfirmedBeta onboarding M3
Warm Pipeline40+ brandsFrom Amalyte · Zero CAC
Confidential — Ecom Nexus — April 2026
Market Opportunity
₹13,000 Crore Market. Ecom Nexus Targets ₹1,200 Crore of It.
Indian ecommerce software crossed $1.2 billion in FY2025, growing at 28% CAGR. 60,000 mid-market brands actively spend on SaaS today. The Middle East adds 40,000 high-ARPU brands. Ecom Nexus's Year 3 ARR of ₹32.58 Crore represents 2.7% of its Serviceable Market — a realistic and defensible capture.
₹13,000 Cr
TAM — Total Addressable Market
India ($1.2B) + ME ($400M) ecommerce SaaS
₹1,200 Cr
SAM — Serviceable Addressable Market
60K India + 40K ME mid-market brands buying SaaS
₹32.58 Cr
SOM — Year 3 ARR (2.7% of SAM)
400 OMS · 500 Build · 110 Engage · All streams
TAM — ₹13,000 Crore
All ecommerce operations software across India and Middle East — OMS, WMS, storefront builders, engagement platforms, logistics SaaS. Source: NASSCOM India SaaS Report + RedSeer ME ecommerce 2025.
SAM — ₹1,200 Crore
60,000 India mid-market brands × ₹6,000/mo average SaaS spend + 40,000 ME brands × ₹9,000/mo (30% premium) + adjacent WMS/analytics. Bottom-up calculation from actual brand spend data.
SOM — ₹32.58 Crore (Y3)
Our verified Year 3 ARR — 400 OMS clients + 500 Build clients + Engage + plugins + global. This is 2.7% of SAM. Not a percentage guess — derived directly from the financial model.
India Ecommerce Market Size ($ Billion GMV)
FY2022–FY2027 · Source: IBEF, RedSeer, Redseer
India — Primary Market
600,000+ Scaling SME Brands
D2C, multi-channel, and marketplace brands processing 500–50,000 orders/month. Concentrated in fashion, beauty, electronics, home, and food. Growing at 28% CAGR.
UAE + KSA — High ARPU Market
40,000 Qualifying ME Brands
30% pricing premium over India. EmaraTax (UAE) and Zatca (KSA) compliance already built in. Indian expat founders are a warm channel. UAE partner network from M15.
Global Expansion — From M24
SG · UK · SA · BD — Partner Program
Local partners in each country refer clients. No entity setup required. Community tax plugins built by developers for local compliance. Multi-country add-on at ₹2,499/country/month.
Why Now
🇮🇳 Post-ONDC Wave
ONDC opens pan-India commerce. Every ONDC participant needs an OMS backend. Ecom Nexus is the natural infrastructure layer.
📱 Quick Commerce
Blinkit, Zepto, Swiggy Instamart are forcing brands to rethink fulfilment. Multi-warehouse, dark-store routing is now a baseline requirement.
🏪 D2C Explosion
Every festival season creates 300–500 new brands crossing ₹1 Cr GMV. They all hit the same operational wall at the same moment.
🤖 AI as Standard
RTO prediction, campaign copy, profit leak detection — brands now expect AI inside their tools. Ecom Nexus ships AI-native, not AI-bolted-on.
Confidential — Ecom Nexus — April 2026
Product Suite
Three Products. One Ecosystem. One Data Layer.
Each product feeds the next. OMS builds the client base. Build connects every storefront to OMS at zero CAC. Engage monetises OMS + Build client data with superior intelligence.
⚙️
Product 01 · OMS
Ecom Nexus OMS
Omnichannel order management with AI intelligence. Every order — B2C, B2B, D2C, marketplace — unified in one dashboard with real-time profit visibility.
Key Modules
  • Multi-channel order hub — all channels, one view
  • AI RTO Scorer — risk-based COD hold
  • AI Profit Leak Detector — Monday WhatsApp alert
  • 12 carrier integrations — India + UAE + KSA
  • 3 payment gateways + auto-reconciliation
  • GST engine — CGST/SGST/IGST auto
  • B2B dual channel — credit, PO, invoicing
  • Warehouse Management System (plugin)
  • Marketplace sync — Amazon + Flipkart
  • Returns + QC management
  • AI campaign nudges via Flowise/WhatsApp
₹1,599–₹12,999/moSetup ₹9,99957/57 Tests
🏗️
Product 02 · Build
Ecom Build
AI-native website and mobile app builder for ecommerce brands. Shopify and Webflow competitive at India-first pricing. Every store created auto-connects to Ecom Nexus OMS.
Key Capabilities
  • AI WordPress store builder — live in 30 min
  • Flutter iOS + Android app — no-code
  • Automatic OMS connection on every store
  • D2C quick commerce (Porter + Delhivery)
  • WooCommerce plugin for existing sites
  • AI product description generator
  • Multi-currency checkout (India + ME)
  • Custom domain + SSL included
  • No setup fee — zero friction entry
₹8,999–₹1,45,000/moAvg ARPU ₹30,359Launch M13
💬
Product 03 · Engage
Ecom Engage
Marketing automation and customer engagement platform. WebEngage and MoEngage comparable. Standalone product or deeply integrated OMS add-on with superior data intelligence.
Key Features
  • RFM segmentation engine — auto-segments
  • WhatsApp + SMS + Email campaigns
  • Loyalty tiers — earn / redeem
  • Abandoned cart + browse recovery
  • AI campaign copy via Gemini API
  • Cross-sell / upsell recommendation engine
  • Real-time event triggers from OMS
  • Campaign ROI dashboard
₹2,499 integrated · ₹4,999–₹24,999 standaloneM24 soft launch
Additional Revenue Streams — From Year 3
🔌 Plugin Marketplace
Community-built plugins. 70% developer / 30% Ecom Nexus split. Tax plugins for each country built by local developers. Seeding from M15–16, monetised from Y3.
🌍 Multi-Country Add-on
₹2,499/country/month per additional country a brand sells in. Soft launch M24. 30% of OMS clients × avg 2.5 countries by Y3.
🤝 Global Partner Clients
International clients via local partner program. SG, UK, SA, BD activating simultaneously from M24. ₹8,500 avg ARPU. No entity setup required.
⚙️ OMS Plugin Suite
WMS, POS, Warranty, B2B add-ons. ₹1,599/plugin/month or ₹2,199 bundle. 45% adoption by Y3 across 400 OMS clients.
Confidential — Ecom Nexus — April 2026
⚠️
Pricing Disclaimer — For Investor Reference Only
The pricing tiers, floor rates, per-order fees, and plan structures shown on this page are indicative assumptions developed for financial modelling purposes. They are based on analysis of comparable India SaaS products, Hyderabad and broader India mid-market ecommerce brand willingness-to-pay, competitive benchmarking, and unit economics required to sustain the projected margins. Final pricing will be validated during beta, refined based on client feedback, and adjusted before general availability. Actual pricing may differ from what is shown here. This should not be treated as a commercial offer or binding price list.
Pricing Model
Infrastructure Pricing. We Earn When Brands Earn.
Monthly platform floor + per-order fee by AOV bracket. Identical in structure to how Razorpay, AWS, and Stripe price. Transaction lock-in is the strongest retention moat in SaaS.
Ecom Nexus OMS — Order Management System
Starter
₹1,599
/month floor · Setup ₹9,999 flat
0–500 orders/month · New brands
  • ₹3–₹60/order by AOV bracket
  • 12 carrier integrations
  • 3 payment gateways
  • GST engine + invoice PDF
  • WhatsApp automation
  • AI Profit Leak Detector
Growth · Most Popular
₹6,999
/month floor · Setup ₹9,999 flat
500–3,000 orders/month · Scaling brands
  • ₹2–₹40/order by AOV bracket
  • All Starter features
  • B2B dual channel
  • Marketplace sync (Amazon/Flipkart)
  • Loyalty program
  • ME — UAE VAT + KSA Zatca
Scale
₹12,999
/month floor · Setup ₹9,999 flat
3,000–15,000 orders/month
  • ₹1.50–₹25/order by AOV
  • All Growth features
  • WMS plugin included
  • No-code automation engine
  • ERP connectors
  • Priority support + SLA
Enterprise
Custom
/month negotiated · Custom setup
15,000+ orders/month · ₹5 Cr+ GMV
  • Custom per-order rates
  • Dedicated onboarding manager
  • Custom SLA agreements
  • On-premise option available
  • Multi-entity support
Ecom Build — Website + App Builder
Starter
₹8,999
/month · No setup fee
SMB · First website + app
  • AI website builder
  • Flutter mobile app (iOS + Android)
  • Auto OMS connection
  • Custom domain + SSL
  • Basic analytics
Growth · Most Popular
₹32,999
/month · No setup fee
Scaling brands · Full features
  • All Starter features
  • Advanced analytics
  • Multi-payment methods
  • Loyalty integration
  • Priority support
Scale
₹92,999
/month · No setup fee
Larger D2C brands
  • All Growth features
  • Custom integrations
  • Advanced API access
  • Dedicated infrastructure
  • SLA guarantee
Enterprise
₹1,45,000
/month · No setup fee
Serious D2C · Custom needs
  • All Scale features
  • Dedicated account manager
  • White-label option
  • Custom SLA
  • On-site support
Build ARPU CalculationWeighted average ARPU: ₹8,999 × 55% + ₹32,999 × 30% + ₹92,999 × 12% + ₹1,45,000 × 3% = ₹30,359/client/month — 6.7× higher than OMS average floor, making Build the dominant revenue driver by Year 3.
Beta Client Terms — M3 to M8
ParameterBeta Terms
Setup Fee₹0 (fully waived)
SubscriptionFree for 6–12 months from onboard date
Transaction FeesFull standard rates from 500+ orders/month
Target Beta Clients15–20 brands from Amalyte pipeline
Beta PeriodM3 to M8
Middle East Pricing Premium
RegionPremiumNote
UAE (AED invoicing)+30%EmaraTax compliance included
KSA (SAR invoicing)+30%Zatca Phase 1+2 included
UK / SG / SA+15–20%Via partner program from M24
Confidential — Ecom Nexus — April 2026
Financial Projections
₹32.58 Crore ARR by Year 3. EBITDA Positive at Month 16.
Bottom-up projections. Every number derived from clients × ARPU × 12. All costs reflect actual Hyderabad market rates with annual inflation and escalation built in.
₹7.9 L
Year 1 Revenue
OMS ramp from M9
₹4.88 Cr
Year 2 Revenue
OMS + Build active
₹32.58 Cr
Year 3 ARR
All streams live
₹22.17 Cr
Year 3 Net Profit
68.3% net margin
3-Year P&L Summary
Line ItemYear 1 (M1–M12)Year 2 (M13–M24)Year 3 (Projection)Y2→Y3 Growth
OMS Subscriptions + Transactions₹4.36 L₹2.24 Cr₹11.76 Cr5.3×
Ecom Build (Website + App)—₹2.36 Cr₹18.22 Cr7.7×
Plugin Add-ons₹0.17 L₹11.3 L₹47.5 L4.2×
Ecom Engage (M24 soft launch)—₹0.70 L₹47.4 L67×
Multi-Country + Global + Marketplace—₹1.16 L₹3.25 Cr28×
Less: Partner Commissions—(₹3.1 L)(₹18.8 L)—
TOTAL NET REVENUE₹7.9 Lakhs₹4.88 Crore₹32.58 Crore6.7×
Total COGS₹5.3 L₹25.6 L₹86.4 L3.4×
Gross Profit₹2.6 L₹4.62 Cr₹31.72 Cr—
Gross Margin %32.9%94.6%97.4%—
Total OPEX (fully loaded)₹74.6 L₹1.49 Cr₹2.16 Cr1.4×
EBITDA(₹72 L)₹3.13 Crore₹29.56 Crore9.5×
EBITDA Margin %—64.2%90.7%—
NET PROFIT / (LOSS)(₹73.2 L)₹2.31 Crore₹22.17 Crore9.6×
Monthly Revenue vs Burn — M1 to M24 (₹ Lakhs)
Break-even at Month 16 · Revenue permanently exceeds burn from M16
Annual ARR by Revenue Stream (₹ Crore)
OMS base + Build acceleration + additional streams
Monthly Milestones — Key Financial Moments
MonthEventOMS ClientsBuild ClientsNet RevenueTotal BurnEBITDA
M1Investment deployed · Team onboarding starts00—₹2.21 L(₹2.21 L)
M3OMS beta live · First 5 beta clientsBeta—₹0.13 L₹3.50 L(₹3.37 L)
M6Beta transaction revenue beginsBeta—₹0.13 L₹6.82 L(₹6.69 L)
M9First 10 paying OMS clients10—₹1.37 L₹8.61 L(₹7.24 L)
M1226 OMS clients · Partner mix 20% · UAE prep26—₹2.52 L₹9.96 L(₹7.44 L)
M13Ecom Build launches · 4 Build clients334₹5.07 L₹12.34 L(₹7.27 L)
M15Growth capital raise · UAE + Build acceleration from this point4815₹10.98 L₹12.38 L(₹1.40 L)
M16🎯 EBITDA BREAK-EVEN6024₹16.54 L₹13.15 L+₹1.39 L
M18₹28.73L MRR · 13 person team9046₹28.73 L₹14.60 L+₹14.13 L
M24Year 2 close · Engage + global soft launch232164₹1.03 Cr₹17.39 L+₹85.3 L
Cost Structure — Realistic with Annual Escalation
OPEX Components — Key Lines
ItemY1 MonthlyY2 MonthlyEscalation
Office Rent (Hyderabad, 800–1000 sqft)₹65,000₹71,500+10% annual
Utilities (Electricity + Internet + Admin)₹17,000₹19,550+15% annual
Infra & Dev Tools (Sentry, DataDog, etc.)₹22,500₹32,000Scale with team
Cloud COGS (Base + per client)₹28,000+₹33,600++20% annual base
Legal, CA & Company Secretary₹30,000₹40,000More contracts Y2
Marketing & Content₹8K–₹65K₹85K–₹1.2LScales with GTM
UAE Operations & Compliance₹52,000₹65,000KSA expansion
Cash Position — M1 to M24 (₹ Lakhs)
₹3 Cr Pre-Seed + ₹15 Cr Series A at M15 (jumps to ₹17.1 Cr) · Break-even M16 · ₹19.73 Cr at M24
Headcount Plan
RoleCTC/MonthStartsNotes
K V Saketh — Product & Tech Lead (CEO)₹65,000M4Founder. Deferred M1–M3.
A Chinmai Reddy — Marketing & GTM (Co-Founder)₹65,000M4Co-Founder. Deferred M1–M3.
Backend Engineer₹72,000M3Django / Python. CTC incl. PF.
Partnership & BD Manager₹57,000M5Partner program lead.
Frontend Engineer₹62,000M5React. CTC incl. PF.
Customer Success Executive₹42,000M6Onboarding + support.
Marketing & Content Specialist₹47,000M7LinkedIn, video, design.
UAE Sales & Operations Manager₹95,000M10Dubai / remote UAE.
Ecom Build Dev (Contract)₹50,000M9–M13Contract only. M9–M13.
Sr. Backend / DevOps Engineer₹90,000M13Y2 hire. Scale + DevOps.
Customer Success Executive 2₹45,000M15Y2 growth hire · CS team expansion.
India Sales Executive₹55,000M16Direct sales India.
Product Manager₹85,000M18OMS + Build PM.
Confidential — Ecom Nexus — April 2026
Go-to-Market Strategy
Five Channels. One Flywheel. Zero Cold Outreach.
Ecom Nexus has a structural GTM advantage: the parent company Amalyte has 150+ ecommerce clients and 40+ active accounts. The first 10 paying clients cost ₹0 in marketing. Every subsequent channel compounds the one before it.
GTM Unfair AdvantageAmalyte — 6 years, 150+ ecommerce projects. First 10 clients come from a warm pipeline at zero acquisition cost. The product spec itself came from solving these clients' problems for 6 years.
🏆Channel 01 — Amalyte Pipeline (M1–M6)
M1–M3
Warm Pipeline Activation40+ active Amalyte clients briefed on beta. 15–20 selected for beta onboarding M3–M8. Zero acquisition cost — existing relationship.
₹0 CAC
M3–M8
Beta DeploymentFree subscription, full transaction rates from 500+ orders. First testimonials and case studies generated. Product feedback loop accelerates roadmap.
Auto-revenue
M6–M12
Reference SellingBeta clients become references. Ecom Nexus team presents ROI data to beta clients' peer brands. Warm introductions only. Conversion rate 40%+.
Low CAC
🤝Channel 02 — Partner Program (M5+)
7 Partner Types
Agencies · CA Firms · Logistics Consultants · D2C Consultants · Tech/SaaS Partners · Incubators · UAE VAT ConsultantsPartners refer clients. Ecom Nexus handles all implementation. No conflict with partner's core service.
14% Commission
3 Tiers
Referral → Growth → Elite1+ client → 5+ clients → 15+ clients. Q/HY/Annual/3yr commission tracks: 10–30%. Partner earns ₹1.26L/year at 3 clients on Growth plan. Meaningful income for them, ₹0 CAC for us.
Passive income
M24 Global
International Partner ActivationSG, UK, SA, BD simultaneously. Same model — partners refer, we implement, we invoice in their currency. Community builds local tax plugins. No entity setup required.
Zero fixed cost
🔄Channel 03 — Ecom Build → OMS Flywheel (M13+)
Auto-connect
Every Build Client Becomes an OMS ClientEvery Ecom Build store auto-connects to Ecom Nexus OMS on setup. A brand that signs up for Build at ₹8,999/month immediately becomes an OMS client at ₹1,599/month. Combined ARPU: ₹10,598/month from Day 1.
Auto-OMS
Own pipeline
Ecom Build Has Its Own Dedicated SalesBuild competes directly with Shopify and Webflow. Any brand looking for a storefront is a potential Build + OMS prospect. Separate sales team from M16. Different buyer, different pitch, same platform.
Dual entry
📢Channel 04 — Content & Inbound (M3+)
LinkedIn
Weekly Founder-Led Content"This brand lost ₹2.4L in RTO last month. Here's what the data shows." Founder POV content targeting D2C founders. LinkedIn India is the highest-converting B2B SaaS acquisition channel.
Organic
SEO / Video
Problem-Aware SEO + YouTube"How to reduce RTO" / "Best OMS for D2C" / "Shopify alternative India" — high intent, low competition keywords. Video demos + client success stories.
₹45K/mo budget
Community
D2C India + ME CommunitiesD2C Insider, #D2CMasla, Karkhana.io, Ecommerce-focused WhatsApp groups. Presence + weekly value. Not advertising — genuinely useful content that demonstrates platform expertise.
Zero cost
🌍Channel 05 — ME Market Entry (M9–M15)
UAE First
UAE Sales Manager Hired M10Indian expat community in UAE is the primary target — brands already operating in India looking to expand to UAE. Compliance already built in. UAE partner network seeded from M9.
M10 hire
KSA + Others
KSA from M15 · SG/UK/SA from M24KSA follows UAE using same compliance infrastructure. Growth capital from M15 funds proper ME scale. Singapore, UK, South Africa and Bangladesh via partner program — no entity setup.
Partner-led
GTM Timeline — Channel Activation Sequence
MonthChannel / MilestoneRevenue Contribution
M1–2
Team Hired · Partner Program Designed Pre-revenue
Backend engineer joins M3. BD Manager joins M5. Partner program structure and tiers designed. First partner conversations initiated.
M3–5
Beta Launch · Partner Program Live ₹0–₹12K/month
15–20 beta clients from Amalyte pipeline. Partner portal live. First 5 agency partners signed. LinkedIn content begins. Beta transaction revenue from M6.
M6–8
Transaction Revenue · Content Scale ₹12K–₹44K/month
Beta clients generating transaction fees. Marketing team hired M7. Google Ads and LinkedIn campaigns. First referral clients via partner program. Case study 1 published.
M9–12
First 26 Paying OMS Clients · UAE Prep ₹1.37L–₹2.52L/month
10 paying clients M9. Partner mix reaches 20%. UAE Sales Manager hired M10. Ecom Build dev begins M9. 26 OMS clients by M12 — ₹2.52L MRR.
M13–15
Ecom Build Launch · Break-Even Countdown ₹5L–₹11L/month
Ecom Build live M13 — own dedicated pipeline. UAE first client from partner network. Build + OMS combined ARPU: ₹31,958/month per client. 48 OMS + 15 Build clients by M15.
M16
🎯 BREAK-EVEN · Self-Sustaining Growth ₹16.54L/month
Revenue permanently exceeds burn. Company self-funds from this point. Series A capital deployed for accelerated growth, not survival. Partner mix at 45%.
M18–24
Full Scale · Global Soft Launch ₹28.73L–₹1.03Cr/month
Product Manager hired M18. Ecom Engage soft launch M24. Global partner program activates — SG, UK, SA, BD simultaneously. Developer community seeded M15–16 for plugin marketplace.
Customer Acquisition — Cost and Payback
ChannelCACPayback PeriodHow
Amalyte Pipeline₹0ImmediateExisting relationships
Partner Referral₹3,500–₹4,5001 monthCommission paid from margin
LinkedIn + Content₹6,000–₹8,0001 monthOMS setup fee covers CAC
Paid Search / Ads₹8,000–₹12,0001–2 monthsBuild pipeline (higher ARPU)
Blended CAC (all channels)₹6,500–₹8,0001 monthSetup fee ≥ blended CAC
Retention Moats — Why Clients Don't Leave
🔒
Transaction Data Lock-in
2+ years of order history, customer data, carrier performance, and P&L data lives in Ecom Nexus. Migration cost is prohibitively high.
🔗
Multi-Channel Integration Depth
12 carriers, 3 gateways, Amazon, Flipkart — all configured per client. Reconfiguring competitors takes weeks.
📈
Revenue Grows With Client
As their order volume grows, our revenue grows. Clients don't feel the price increase — it's tied to their own success.
Confidential — Ecom Nexus — April 2026
Product Roadmap
M1 to M24 — Four Phases. Three Products. One Ecosystem.
Every phase builds on the previous. Phase 1 completes the OMS and gets to first revenue. Phase 2 proves product-market fit. Phase 3 launches Build and scales to break-even. Phase 3 launches Build and scales. Phase 4 goes global.
M1–M8 · Pre-Seed Capital Deployed
Phase 1 — Platform Completion + Beta
Complete remaining 20% of OMS. Amazon/Flipkart sync. 15–20 beta clients from Amalyte pipeline onboarded M3–M8. Zero setup, zero subscription, full transaction rates from 500+ orders. First market validation data captured.
M9–M12 · First Revenue Phase
Phase 2 — OMS Paying Clients + Product-Market Fit
10 paying clients from M9. Partner program active from M5. UAE Sales Manager hired M10. Ecom Build dev begins M9. 26 OMS clients, ₹2.52L MRR at M12 — product-market fit validated. Revenue growing month-on-month.
M13–M18 · Build Launch + Break-Even
Phase 3 — Ecom Build Launch + EBITDA Break-Even
Ecom Build live M13 — own dedicated pipeline. EBITDA break-even M16 — company self-sustaining from this point. Sr. Backend/DevOps M13. CS Exec 2 M15. Sales Executive M16. Product Manager M18. 90 OMS + 46 Build clients by M18.
M19–M24 · Global + New Streams
Phase 4 — Engage Soft Launch + Global
Ecom Engage soft launch M24. Global partner program activates simultaneously — SG, UK, SA, BD. Multi-country add-on at ₹2,499/country/month. Developer community ecosystem producing plugins. 232 OMS + 164 Build + 20 Engage clients at M24.
Client Growth by Product (M1–M24)
OMS + Build + Engage monthly cumulative
Month 15 Growth Milestones — What ₹3 Crore Achieves
MilestoneTargetStatus
Paying OMS Clients48Model Target
Ecom Build Clients15Model Target
MRR₹10.98 LakhsModel Target
UAE Partner NetworkLive + 1 ClientModel Target
Break-Even Visible1 Month AwayModel Target
Confidential — Ecom Nexus — April 2026
Competitive Landscape
Fragmented Tools vs. One Integrated Platform.
The market has specialist tools for each problem — Shiprocket for logistics, WebEngage for engagement, Shopify for storefronts. Ecom Nexus is the only platform that does all three, with an AI layer across everything and India + ME compliance built in from Day 1.
Our PositionWe are not competing with any single tool. We are replacing the 4–7 tool stack that mid-market ecommerce brands currently manage separately — each with its own subscription, onboarding, and data silo.
FeatureEcom NexusUnicommerceShiprocketShopify IndiaWebEngageVinculum
OMS / Order Management✓ Full✓Logistics onlyNoNo✓
Storefront / App Builder✓ Website + AppNoNo✓ WebsiteNoNo
Customer Engagement✓ Ecom EngageNoNoNo✓ FullNo
AI RTO Scoring✓ NativeNoNoNoNoNo
UAE EmaraTax + KSA Zatca✓ Built-inNoNoNoNoNo
Transaction-Based Pricing✓ Infra modelFlat monthlyPer shipment% of GMVFlat monthlyFlat monthly
Pricing for Mid-Market (₹1–200 Cr GMV)✓ Built for itEnterprise-firstVolume-basedUSD pricing₹3L+/yearEnterprise
Community Plugin Marketplace✓ Y3NoNoShopify App StoreNoNo
Setup Time1–3 days4–6 weeks1 day2–5 days3–6 weeks6–12 weeks
Why Not Unicommerce / Vinculum?
Unicommerce is enterprise-first with flat monthly pricing and 4–6 week implementations. Their cheapest plan is ₹20,000+/month. They serve 1,000+ order/day brands. Ecom Nexus is purpose-built for the 100–3,000 order/day segment they ignore. Vinculum has no storefront, no engagement, no AI.
Why Not Shopify India?
Shopify gives storefronts but has no OMS depth — no carrier routing, no GST engine, no B2B, no RTO scoring, no ME compliance. Every Shopify brand still needs Shiprocket + WebEngage + a CA. Ecom Nexus replaces all three. We also support existing Shopify/WooCommerce stores via our plugin.
Confidential — Ecom Nexus — April 2026
Investment Structure
Two Options. One Board Seat. Founders Retain Operations.
Both structures deliver the full ₹3 Crore to Ecom Nexus and include one Board Seat with quarterly review rights. The investor receives comprehensive information rights and protection clauses under both options.
₹3 Crore
Raise Amount
Single investor preferred
₹15–18 Cr
Pre-Money Valuation
₹16 Cr midpoint
5 Years
Lock-in Period
From Closing Date
1 Seat
Board Representation
Both options
What ₹3 Crore Delivers — On This Round Alone
The Standalone CaseThis is what ₹3 Crore achieves before any future round. The company reaches EBITDA break-even at Month 16 and is self-sustaining from that point. Every milestone below is modelled on ₹3 Crore alone, with no dependency on future capital.
Month 3
OMS Beta
15–20 beta clients. First market validation. Zero CAC.
Month 9
₹1.37L MRR
10 paying OMS clients. Transaction revenue flowing.
Month 13
Build Live
Ecom Build launches. 2nd revenue stream active. Own pipeline.
Month 16
Break-Even
EBITDA positive. Self-sustaining. ₹16.54L revenue vs ₹13.15L burn.
State of company at Month 16 — on ₹3 Crore alone
OMS Paying Clients60
Ecom Build Clients24
Monthly Revenue₹16.54 Lakhs
Monthly Burn₹13.15 Lakhs
EBITDA+₹1.39 Lakhs
Partner ProgramActive · 45% mix
UAE OperationsLive · 1 Client
How ₹3 Crore is deployed — month by month
Product / Technology Infrastructure₹90L · 30%
Team & Salaries (M1–M15)₹90L · 30%
Office & Administration₹45L · 15%
GTM & Partner Program₹45L · 15%
Legal & Compliance₹15L · 5%
Contingency Buffer₹15L · 5%
Investment Options

Option 1 — Pure Equity

15% equity dilution · Cleanest structure · No return cap · Unlimited upside

Preferred Structure
Investment
₹3,00,00,000
Equity Stake
15% in Ecom Nexus
Lock-in Period
5 Years from Closing
Board Seat
1 Seat — Confirmed
Periodic Payments
None — exit-based return
Quarterly Review
Yes — mandatory
Nearest return milestone: Month 15 — stake value ₹6.75 Crore (2.25× on ₹3 Cr). Long-term upside: full participation in Year 3 ARR of ₹32.58 Cr and beyond. No cap on returns.

Option 2 — Hybrid (Equity + Revenue Share)

10% equity + 5% quarterly revenue share from Month 12 until ₹4.5 Crore recovered

Capital Recovery Option
Investment
₹3,00,00,000
Equity Stake
10% in Ecom Nexus
Revenue Share Rate
5% of Quarterly Revenue
Revenue Share Cap
₹4.5 Crore (1.5× Principal)
Revenue Share Starts
From Month 12
Estimated Recovery
Within 5 Years
Lock-in Period
5 Years from Closing
Board Seat
1 Seat — Confirmed
Capital recovery: ₹4.5 Crore (1.5× principal) recovered within 5 years via quarterly revenue share. 10% equity intact throughout and permanently after cap — full upside participation continues.
Board Rights and Governance
Decision Rights Matrix
Decision TypeAuthority
Hiring, Compensation, CultureFounders
Product Roadmap & PricingFounders
Client Contracts & PartnershipsFounders
Day-to-Day OperationsFounders
New Fundraising RoundsBoard Approval
Major Acquisitions (>₹25L)Board Approval
New Equity IssuanceBoard Approval
Amendments to MoA/AoABoard Approval
Investor Information Rights
ReportFrequencyTimeline
Management P&L (Revenue, MRR, Burn)Monthly15 days after month end
Cashflow StatementMonthly15 days after month end
Quarterly Business ReviewQuarterly30 days after quarter end
Audited Annual FinancialsAnnual120 days after FY end
Cap Table UpdatesOn changeWithin 7 days
Litigation / Regulatory NoticesPromptlyWithin 5 business days
Investor Protections — Both Options
Anti-Dilution
Weighted-average anti-dilution protection on any down round.
Right of First Refusal
First right to purchase if founders Transfer shares post lock-in.
Tag-Along Rights
Participate in any founder sale of 50%+ at same price per share.
Pre-emption Rights
Pro-rata participation right in every future funding round before IPO.
The Decision
What We Are Deciding In This Meeting
April 2026 · Pre-Seed Round
Today
Select Option 1 or Option 2
Confirm preferred investment structure. Review and align on equity percentage and terms. No further commitments required today.
Next 10 Days
Term Sheet + Due Diligence
Term sheet issued. Platform demo and codebase walkthrough. Financial model review. Client pipeline verification. Legal review of SHA.
Day 30
Capital Transfer + Close
SHA signed. ₹3 Crore transferred. Shares allotted. Team onboarding begins. OMS beta deployment starts Month 3.
The Case in One Paragraph
Ecom Nexus is an 80%-complete platform with a confirmed first client, 40+ warm prospects, and 6 years of domain validation from Amalyte. ₹3 Crore funds the remaining 20%, acquires the first 10 paying clients by Month 9, launches Ecom Build by Month 13, and takes the company to EBITDA break-even at Month 16 — all without dependency on any future round. From Month 16, the company is self-sustaining. Every month after that, your stake grows in a profitable, compounding business.
Confidential — Ecom Nexus — April 2026
Fundraising Roadmap
Pre-Seed → Seed → Series A → Series B → IPO. Milestone-Triggered.
Each round is triggered by verifiable revenue and operational milestones. Valuations reflect the India SaaS market at each stage. The IPO target exceeds ₹600 Crore valuation, supported by sustained ARR growth and profitability.

Pre-Seed Round — Active · April 2026

Platform completion · First 10 paying clients · Partner program · UAE entry

Active Raise
Raise
₹3 Crore
Pre-Money
₹16 Crore
Post-Money
₹19 Crore
MRR at Raise
Pre-revenue
Pre-Seed Stake
15%
Stake Value
₹2.85 Cr
Use of Funds: 30% Product/Tech · 30% Team · 15% Office/Admin · 15% GTM/Partners · 5% Legal · 5% Contingency

Seed Round — Projected · Month 10

10+ paying clients confirmed · ₹5–6L MRR · UAE pipeline activated · Build dev underway

Jan 2027
Raise
₹8 Crore
Pre-Money
₹42 Crore
Post-Money
₹50 Crore
MRR at Raise
~₹5.5 Lakhs
Equity
~16%
Pre-Seed Stake Value
₹6.3 Cr
Trigger: 10+ OMS paying clients · ₹5–6L MRR confirmed · UAE partner signed · Ecom Build in active development · Product-market fit validated

Series A — Growth Round · Month 15

Scale India · UAE expansion · Ecom Build acceleration · Team 13→20

July 2027
Raise
₹15 Crore
Pre-Money
₹45 Crore
Post-Money
₹60 Crore
MRR at Raise
₹10.98 Lakhs
Multiple Used
9× fwd ARR
Pre-Seed Stake Value
₹6.75 Cr
Trigger: 48 OMS + 15 Build clients · ₹10.98L MRR · UAE partner network live · Break-even visible within 1 month (M16)

Series B — Scale Round · Year 3

SEA expansion · Plugin marketplace live · Enterprise sales · 50+ team

April 2029
Raise
₹50 Crore
Pre-Money
₹228 Crore
Post-Money
₹278 Crore
ARR at Raise
₹32.58 Crore
Multiple Used
7× ARR
Pre-Seed Stake Value
₹25.6 Cr
Trigger: ₹32.58 Cr ARR · EBITDA ₹3.13 Cr (profitable) · UAE + global partners active · Community marketplace monetising from Y3

NSE Mainboard IPO — Target Valuation >₹600 Crore

Primary liquidity · NSE Mainboard · Profitability + ARR scale + multi-market footprint

Year 6–7 · 2032–33
IPO Valuation
>₹600 Crore
ARR at Listing
₹120 Crore
Fresh Issue
₹90–144 Cr
Qualifier
ARR scale + profitability + multi-market
Pre-Seed Stake
~7–8%
Expected Return
20–23× on ₹3 Cr
IPO basis: NSE Mainboard listing targeted upon reaching sustained ARR scale, multi-year profitability, and a demonstrable multi-product, multi-market footprint. Target exceeds ₹600 Crore.
Return Summary
Pre-Seed Investor Stake Value at Each Round (₹ Crore)
15% stake · Dilutes over time but value compounds significantly
Exit PointTimingOption 1 (15%)Option 2 (10%+Rev)Multiple
Investment DayApr 2026₹2.85 Cr₹1.9 Cr1×
Seed RoundM10 · Jan 2027₹6.3 Cr₹4.2 Cr2.1×
Series AM15 · 2027₹6.75 Cr₹4.5 Cr2.25×
Series BY3 · 2029₹25.6 Cr₹17 Cr8.5×
IPO TargetY6–7 · 2033>₹600 Cr val.>₹600 Cr + ₹4.5 Cr paid20–23×
Key PointEven at Series B alone — before IPO — the pre-seed investor has received 8.5× return on ₹3 Crore in 3 years. The IPO is the full realisation path but early liquidity options exist at every round.
Confidential — Ecom Nexus — April 2026
Company Background
Not a Startup. A Pivot from Proven Operators.
Ecom Nexus is a wholly owned subsidiary of Amalyte — a 6-year-old ecommerce technology company with 150+ completed projects and 40+ active clients. The product is built from 6 years of watching mid-market brands fail at the same operational problems.
Ecom Nexus
Independent Subsidiary · Raise Vehicle
Incorporated under Companies Act 2013, Hyderabad. Fully independent books, operations, infrastructure, and team from Amalyte. The pre-seed raise is exclusively in Ecom Nexus. Amalyte holds 100% prior to investment.
Hyderabad HQ800–1000 sqft OfficeIndependent OpsFull Audit Trail
Amalyte — Parent
6 Years · 150+ Projects · 40+ Active Clients
Full-service ecommerce technology company. Provides the warm pipeline for first 10 Ecom Nexus clients. Parent company infrastructure (legal, accounting, compliance) available to Ecom Nexus at cost. Not part of the raise.
150+ Projects Delivered40+ Active Clients6 Years Operations
Fund Deployment by Month (₹ Crore)
₹3 Cr Pre-Seed deployed across product, team, GTM, and office over 15 months
Use of Funds — ₹3 Crore
CategoryAmount%Purpose
Product / Technology₹90 Lakhs30%Platform completion, cloud, dev tools
Team & Salaries₹90 Lakhs30%Engineering, sales, ops — M1 to M12
Office & Administration₹45 Lakhs15%Rent, utilities, equipment
GTM & Partner Program₹45 Lakhs15%Marketing, partnerships, UAE launch
Legal & Compliance₹15 Lakhs5%CA, CS, legal counsel, filings
Contingency Buffer₹15 Lakhs5%Operational buffer
Confidential — Ecom Nexus — April 2026
Risk Analysis
Identified Risks. Documented Mitigations.
Every risk is known. Most are manageable. The highest-risk scenario is slower client acquisition — which is mitigated by the Amalyte pipeline ensuring the first 10 clients at near-zero CAC.
Risk
Probability
Impact
Mitigation
Slower than projected client acquisition
Sales cycles longer than 30 days. First 10 clients delayed beyond M9.
Medium
High
Amalyte's 40+ active clients provide 15–20 beta clients at zero CAC. Beta period builds evidence base. Partner program activates paid referrals from M5. Payroll not drawn by founders until M4.
Key developer dependency
Loss of backend or frontend engineer disrupts roadmap.
Medium
High
Django + React stack has deep Hyderabad talent pool. Founder (CEO) is the primary architect — product knowledge is not solely with external hires. Documentation-first development culture from Day 1.
Platform technical issues at scale
Performance or reliability issues with 100+ concurrent clients.
Low
Medium
Schema-per-tenant PostgreSQL architecture. Redis caching. Celery async. DataDog monitoring. 57/57 tests passing. AWS auto-scaling with load balancer. UAE data residency via separate environment.
Competition from large incumbents
Unicommerce or Vinculum builds a mid-market product. Shopify enters India deeply.
Low
Medium
Incumbents are enterprise-first by culture and pricing. Shopify's India team is small. First-mover with ME compliance is a structural moat. Transaction-based pricing is operationally difficult to copy quickly.
Series A funding risk
Series A not raised at M15 on expected terms.
Medium
Medium
Break-even at M16 means the company is self-sustaining before Series A closes. Series A is an accelerant, not a lifeline. ₹15 Cr Series A injection extends runway significantly even if delayed.
UAE/KSA regulatory changes
EmaraTax or Zatca compliance requirements change significantly.
Low
Low
ME compliance is a modular component of the platform. The architecture allows rapid compliance updates. Dedicated UAE ops team monitors regulatory changes from M10. CA/legal retainer covers ME compliance review quarterly.
Founder concentration risk
Both founders are critical to early operations.
Medium
Medium
Documented architecture, API specs, client protocols. Sr. Backend/DevOps engineer hired M13 reduces technical concentration. Product Manager hired M18. Process documentation enforced from Day 1. Standard ESOP vesting being designed for key hires.
Why Break-Even at M16 is the Critical Risk MitigantThe most common pre-seed-stage failure mode is running out of cash before product-market fit. Ecom Nexus reaches EBITDA break-even at Month 16 — one month after Series A closes. Even if Series A is delayed 3–4 months, the company is self-sustaining. The pre-seed capital is sized to reach break-even without dependency on the next round.
Confidential — Ecom Nexus — April 2026
Frequently Asked Questions
The Hard Questions. Answered Honestly.
These are the questions every serious investor asks — from Y Combinator partners to Accel diligence teams. We've answered each one directly, without spin.
Q1
Is ₹3 Crore enough? What happens if you run out before break-even?
₹3 Crore is sized to reach EBITDA break-even at Month 16 — with a ₹15 Lakh contingency buffer. The model accounts for actual Hyderabad market salaries, office rent at ₹65K/month with 10% annual escalation, and realistic client acquisition costs. We've stress-tested the model: even at 30% slower client acquisition, break-even moves to Month 19 — still within the seed runway. The company reaches self-sufficiency before the pre-seed capital is fully deployed. From Month 16, operations are funded by revenue.
Q2
You say 80% built. How do we know the remaining 20% doesn't take 80% of the time?
Fair question. The 20% remaining is specifically: 4 frontend screens, Amazon/Flipkart marketplace sync final layer, and minor UX polish. The core infrastructure — multi-tenancy, carrier integrations, payment gateways, GST engine, AI, UAE/KSA compliance — is 100% complete and tested. The hard engineering is done. The remaining work is integration layer and UI, which carries far lower risk than core architecture. We've estimated 6–8 weeks with the backend engineer. We've padded to 12 weeks in the plan. The 57/57 automated tests in CI/CD mean any regression is caught immediately.
Q3
Why will brands switch from Shiprocket / Unicommerce? Switching costs are real.
Switching from Shiprocket is easy because Shiprocket doesn't have an OMS — brands still need one. We're not asking them to migrate away from Shiprocket, we're the layer above it. For Unicommerce, their cheapest plan is ₹20,000+/month with a 4-6 week implementation. Our target client is spending ₹1,599–₹6,999/month with a 1-3 day setup. We're not winning clients from Unicommerce — we're winning clients before they ever consider it. The first 10 clients come from Amalyte's warm pipeline, where there is no incumbent to switch from.
Q4
Churn is the silent killer in SaaS. What is your churn assumption and why?
Model assumes 3% monthly churn in Year 1, 2.5% in Year 2, 2% in Year 3. These are conservative for this product category. Churn mitigation: (1) Transaction data lock-in — 2+ years of order history, carrier performance data, and P&L records live in Nexus. Migration is painful and expensive. (2) Deep integration depth — 12 carriers and 3 gateways configured per client. (3) Revenue alignment — we earn when they earn. As their GMV grows, so does our take. A brand churning means giving up a system that's actively saving them money every week.
Q5
Both founders are doing everything. What happens if one leaves?
The CEO holds product vision and architecture. The Co-Founder leads GTM and commercial. Neither is a single point of failure because the platform is documented and tested — 57/57 tests mean the codebase is verifiable by any competent engineer. By Month 13, a Senior Backend/DevOps engineer joins. By Month 18, a Product Manager. Technical knowledge is distributed by design. GTM is documented in the partner program structure. Founder vesting schedules will be included in the SHA to ensure 4-year commitment with 1-year cliff — standard protection for all parties.
Q6
The financial projections are optimistic. What's the downside scenario?
We modelled three scenarios explicitly:
Base Case (Plan)
10 clients by M9. Break-even M16. Y2 ARR ₹12.33 Cr. Operates as modelled.
Conservative (−30% slower)
7 clients by M9. Break-even M19. Y2 ARR ₹7 Cr. Still within seed runway. Still profitable by Y2.
Worst Case (−50%)
5 clients by M9. Break-even M22. Cash runs to M20 — founders defer salary further or reduce burn. Platform value intact.
Q7
Why ₹15–18 Crore pre-money? How did you arrive at this valuation?
Pre-revenue SaaS seed valuations in India are based on: (1) Platform completeness — 80% built with tested integrations is unusual at seed. (2) Parent company validation — Amalyte's 6-year track record and warm pipeline is tangible. (3) Domain defensibility — UAE + KSA compliance built-in is a hard moat. (4) Team — founders have operated in this domain for 6 years, not 6 months. Comparable pre-revenue Indian SaaS pre-seed rounds in 2024–25 range from ₹10–25 Crore. ₹15–18 Crore is at the conservative end of that range for a platform this complete.
Q8
You mention Ecom Build and Ecom Engage as future products. Isn't this unfocused?
They are sequenced, not simultaneous. OMS gets to market first and reaches 26 paying clients before a single line of Build code is written. Build launches from Month 13 only after OMS is proven. Engage launches at Month 24 as an add-on to the existing client base. Each product adds revenue to the same client — no new CAC required. Every Build client auto-connects to OMS. Every Engage client is already an OMS or Build customer. This is a ladder, not a scatter.
Q9
Amalyte is the parent and also the pipeline source. Is there a conflict of interest?
Ecom Nexus has fully independent books, infrastructure, team, and office. Amalyte is the 100% pre-investment shareholder — a parent company, not a customer or vendor. The warm pipeline from Amalyte's clients is an asset, not a conflict: these clients pay standard Ecom Nexus rates with no Amalyte discount or kickback. Any related-party transactions require Board approval per the SHA — including the Investor Director. This is standard holding structure for a corporate spinout and is clearly disclosed in all documents.
Q10
What is my exit path? How do I get liquidity on my investment?
Four paths — in order of likelihood and preference:

1. Growth capital raise (post-M15): Any growth round creates a natural secondary opportunity or mark-to-market value. Investor's stake is independently valuable and transferable post lock-in.

2. PE/Growth fund secondary (Y4–Y5): After Series B closes and the company reaches ₹30+ Cr ARR, PE funds actively acquire pre-IPO stakes. Founders cooperate fully with data rooms and representation letters.

3. NSE Mainboard IPO (Y6–7): Company targets a listing at >₹600 Crore valuation when ARR reaches ₹120+ Crore. Lock-in at listing is subject to SEBI ICDR regulations.

4. Founder/Amalyte buyback (anytime post Y3): If agreed price is acceptable to both parties, founders retain the right to repurchase at a negotiated multiple.
Q11
Why should I invest in Indian ecommerce SaaS specifically? Is this market real?
India crossed $70 billion ecommerce GMV in FY2025 — growing at 28% CAGR. D2C brands crossing ₹1 Crore GMV are the fastest-growing segment. 600,000+ SME brands exist in the gap Ecom Nexus addresses. Every festival season — Diwali, Eid, Christmas — creates 300–500 new brands crossing the operational wall. ONDC is forcing multi-channel adoption at a regulatory level. The TAM is ₹13,000 Crore in India + ME alone. The SaaS penetration of this market is still under 12%. The question is not whether this market is real — it is whether Ecom Nexus can capture 2.7% of it in 3 years. We believe yes.
Q12
What does the investor actually get for ₹3 Crore? Summarise it.
Option 1 — Pure Equity (15%)
→15% of Ecom Nexus
→1 Board Seat with full governance rights
→Monthly P&L, quarterly review, cap table access
→Anti-dilution, ROFR, Tag-along, Pre-emption
→5-year lock-in · Unlimited upside
→Stake worth ₹6.75 Cr at growth capital raise
Option 2 — Hybrid (10% + Revenue Share)
→10% of Ecom Nexus (permanent)
→5% of quarterly revenue from Month 12
→Revenue share stops at ₹4.5 Crore recovered
→Same Board Seat and all governance rights
→Capital recovery within 5 years
→₹4.5 Cr back + equity upside intact
Have a question not listed here?Every question is welcome. The answers above reflect 6 years of operating in this space and 12 months of building this platform. There are no questions we are not prepared to answer — in writing, in a meeting, or in a data room.
Confidential — Ecom Nexus — April 2026